SHOULDER understands the importance of knowing and feeling secure about the use of personal data in our possession. Therefore, we aim to clarify and explain our Privacy Policy.
We recognize the need for protection and proper management of personal data collected on our website, as well as those shared by our customers in physical stores.
This Privacy Policy will help you understand the types of information we may collect, how this information may be used, with whom it may be shared, and what rights you have regarding the protection of your personal data.

SHOULDER uses cookies to enhance its products and services so that you always have the best browsing experience and receive updates, offers, and promotions according to your preferences.
Cookies are small text files stored on your computer through browsers such as Explorer, Chrome, Firefox, or Safari, and you can prevent their installation by configuring your browser settings.
Throughout the process, we maintain your information in absolute confidentiality. The data is recorded by SHOULDER in an automated manner, without human manipulation.
In digital terms, a cookie is a small text file containing a unique identification tag placed on your computer by a website. This file can store various information, from pages visited to data voluntarily provided to the site.

Cookies work to help you have the best browsing experience.
There are several types:
Geolocation: These cookies indicate your location, from which country or region you are browsing.
Search Interactions: Cookies that save information filled out in forms and searches. If you search for one of our stores, we may save your state and city for future searches.
Advertising: These cookies identify your preferences and display advertising content based on your personal interests. For example, if you searched for patterned dresses, you will see an ad related to that. These cookies also prevent you from receiving the same ads repeatedly.
Shared Cookies: To function better, cookies move between different companies. We use our cookies on other sites and also allow partners to use cookies on our site, always with utmost care for your privacy and security.
Don't like cookies? What to do?
You can disable cookies through your browser preferences. However, please note that your experience and some functionalities may be compromised without them. Check the cookie settings for each browser: Internet Explorer / Firefox / Google Chrome / Safari.

What is it?
This law establishes rules for the use of personal data of individuals by public and private entities. LGPD is a norm that guarantees rights to data subjects and establishes rules for the collection, storage, processing, and sharing of personal data of individuals. The rules established by LGPD must be observed by all sectors of the market: banks, hospitals, commerce, e-commerce companies, and also the public sector.
Purposes / Legal Basis
To comply with established terms and conditions and contracts. / Necessary for the execution of a contract in which the data subject is a party.
Recruitment and assessment of suitability for job vacancies. / Justified based on our legitimate interests to ensure that we recruit suitable employees.
Facilitate communication with you (including in emergencies and providing requested information). / Justified based on our legitimate interests in ensuring adequate communication and emergency management within the organization.
To comply with legal requirements. / Necessary for compliance with a legal obligation to which we are subject.
Monitoring your use of our systems (including monitoring the use of our website and any applications and tools you use). / Justified based on our legitimate interests in preventing non-compliance and protecting our reputation.
Social listening (identifying and analyzing what is being said about SHOULDER on social media [only publicly accessible content] to understand sentiment, intent, disposition, market trends, and the needs of our stakeholders in order to improve our services). / Justified based on our legitimate interests in protecting our assets and brand on social media.
Improve the security and operation of our website, application, networks, and information. / Justified based on our legitimate interests in ensuring you have an excellent user experience and that our networks and information are secure.
Perform data analytics, i.e., apply analytics to business operations and data to describe, predict, and improve business performance within SHOULDER and/or provide a better user experience. (More details on how we use analytics on our site can be found in our Cookie Policy). / Justified based on our legitimate interests in ensuring the proper functioning of our business operations.
Offer our products and services to you (unless you have objected to such processing). / Justified based on our legitimate interests in ensuring we can conduct and improve our business.
Administer employee benefits. / Justified based on employee consent, if interested in receiving specific benefits.
Delivery of necessary information to government agencies. / For compliance with a legal obligation.
We rely solely on our legitimate interest for specific purposes. These personal data processing activities do not in any way override the interests, rights, and freedoms of data subjects.

Personal data are pieces of information that identify a person. Sensitive personal data includes information about racial or ethnic origin, religious belief, political opinion, union membership, or organization of a religious, philosophical, or political nature, health or private life data, genetic or biometric data, when linked to a natural person.

To ensure your personal information is secure, we communicate our privacy and security guidelines to SHOULDER employees and business partners, strictly following privacy precautions within the company.
We strive to protect your personal information and those entrusted to us by our customers through physical, technical, and organizational measures aimed at reducing the risks of loss, misuse, unauthorized access, disclosure, and improper alteration of this data.

Data subjects have rights regarding their personal data and may exercise them by contacting us via email: dpo@shoulder.com.br.
Data subjects have the following rights:
Confirmation of the existence of personal data processing;
Access to personal data, as provided by applicable law;
Correction of incomplete, inaccurate, or outdated personal data;
Portability of personal data;
Deletion of personal data when processed based on consent or when data are unnecessary, excessive, or processed in non-compliance with applicable law;
Request for information on shared use of personal data;
Withdrawal of consent, when applicable.
SHOULDER will always evaluate the best way to comply with requests to exercise any of your rights. However, SHOULDER may refrain from fully or partially complying with your request in specific situations protected by law, such as compliance with a legal obligation or a contract we have with you.
It is important to keep your personal data accurate and up to date. Therefore, please inform SHOULDER promptly if your personal data changes or is incorrect.
For security reasons, requests made via email to dpo@shoulder.com.br will be fulfilled only when we are certain of the user's identity. Therefore, we may request additional data or information to confirm the identity and authenticity of the data subject. These data and information will be protected during storage and deleted as soon as the purpose of confirming the data subject's identity is fulfilled.

Your registration with us, if authorized for opening, will be maintained until you decide to close it, as detailed in the Terms and Conditions of use of the site, so that you can access your purchase history at any time.
This Privacy Policy applies to the circumstances mentioned above for the entire period during which SHOULDER stores personal data. We store and maintain your information: (a) for the time required by law; (b) until the end of personal data processing, as mentioned below; or (c) for the time necessary to preserve SHOULDER's legitimate interests. Therefore, we will process your data, for example, during applicable statutory limitation periods or as necessary to comply with legal or regulatory obligations.
The termination of personal data processing will occur in the following cases: (a) when the purpose for which the personal data was collected is achieved, and/or the personal data collected are no longer necessary or relevant to achieving such purpose; (b) when the Data Subject requests the deletion of their data; and (c) when there is a legal determination to do so.
Except as provided by applicable law or this Privacy Policy, personal data will be deleted upon termination of personal data processing.

SHOULDER provides below the contact details of the Personal Data Officer (DPO), who is responsible for handling any requests from data subjects or the National Data Protection Authority related to personal data.
For any questions, requests, or complaints regarding the processing of personal data, please contact our Personal Data Officer:
DPO EXPERT® - dpo@shoulder.com.br
Despite our commitment and efforts to protect your data, if you believe your data protection rights have not been met, please contact our DPO. Additionally, you have the right at any time to file a complaint directly with the National Data Protection Authority if you believe your rights regarding your personal data have been violated.